A journey with no final station.

SL

Agency: Familjen, Tekla Evelina Severin, Tommy Darmark

Stockholm's public transport (SL) is at the forefront when it comes to environmental and climate responsibility, but awareness of this is relatively low. Most people who associate SL with climate responsibility base their perception on emotion, not on actual knowledge. The purpose was to draw attention to what SL does, but what the public does not know. The creative solution was to portray Stockholm's beautiful public transport environments. They became a backdrop and provided context for the campaign, which brought forward specific examples of SL’s long term environmental efforts and visualised its goals.