Banbrytarna
Arbetsförmedlingen
Agency: Familjen, Agnes-Lo Åkerlind
All the jobs that were lost during the pandemic are not coming back. With the ‘Banbrytarna’ concept, Swedish Public Employment Service (Arbetsförmedlingen) wants to inject courage in those who became unemployed during the corona crisis and get them to open up to the idea of changing careers (‘byta bana’ in Swedish).
With honest stories, from real people at different stages of their working lives, we wanted to wash away taboos about "being in between jobs" and normalise the idea of changing career paths during work life. Selected ‘banbrytare’ gave their view on what it is actually like to change careers. In this historic time in the labour market, there are many stories to tell.
‘Banbrytarna’ aimed to reach primarily those at risk of long-term unemployment and increase their interest in changing career paths, and in the long term, get more people to take that first step on a new path. Swedish Public Employment Service has a range of digital services to guide everybody forward.
Resumé
Veckans kampanj
With honest stories, from real people at different stages of their working lives, we wanted to wash away taboos about "being in between jobs" and normalise the idea of changing career paths during work life. Selected ‘banbrytare’ gave their view on what it is actually like to change careers. In this historic time in the labour market, there are many stories to tell.
‘Banbrytarna’ aimed to reach primarily those at risk of long-term unemployment and increase their interest in changing career paths, and in the long term, get more people to take that first step on a new path. Swedish Public Employment Service has a range of digital services to guide everybody forward.
Resumé
Veckans kampanj
