1177 Vårdguiden & Region Stockholm
An ad that, during a difficult time, got to spread a little bit of humour during the Easter of 2020. With some empathetic, newly created words. We let ”långfredag”, Long Friday, the Swedish name of Good Friday, spread creatively through copy across the whole week. The ad was photographed and shared by people, also outside Stockholm, and by a number of popular journalists and a scientist who is usually called one of the funniest Swedes on Twitter. A cultural director, at one of the country's leading morning newspapers began his Sunday chronicle like: "Långmåndag, långtisdag, långtorsdag, långfredag... In the time of social distance, all days are the same…"