Moving poster


Agency: Familjen, DVA, Ingela P Arrhenius

In May 2022, the Transport Museum (Spårvägsmuseet) finally opened its doors at the new location. For this, a communication concept was developed, based on the feeling of visiting the newly opened museum. “Kollektivt kul” – Public fun. For little ones. And the ones a bit older.

To draw attention to the opening, we chose to bring forward and expand the visitor experience – beyond the museum's walls, through outdoor advertising (OOH) at child height and all the way into the children's rooms. We chose to do this with an AR imaging. For the children of the 2020s. With an AR filter, we could bring new life to old vehicles. All this to be able to experience vehicle magic before and after visits and extend the feeling of Spårvägsmuseet's grand history. The AR posters have been produced in collaboration with the world-renowned children's book illustrator Ingela P Arrhenius.

Svenska Designpriset

© Patricia Miodek

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