The conscription handbook


Agency: Familjen, DVA

The Conscription Handbook informs about conscription and mustering in a fun way with the help of AR in Snapchat. A digital as well as physical experience that presents government information in a unique way.

When the user scans the Snap codes in the book, scenes from the mustering come to life in AR. The seamless transition from the printed book to the digital, social experience is an important and innovative way for young people to independently explore and prepare for the conscription.

The book's Snapchat codes were opened about 100,000 times and reached a total of over 30,000 unique Snapchatters.

Svenska Designpriset

© Patricia Miodek

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