Ticket to Swederland
Agency: House of Radon
Sweden and Switzerland are two countries that get mixed up all the time. They do sound kind of similar, but that is about it when it comes to similarities. The solution to stop the confusion turned into the competition "Ticket to Swederland". We invited Swedes to bring their confused foreign friends to Switzerland – or Swederland as many call it – and teach the differences on-site. The campaign was highly appreciated and was brought up in international media such as Lonely Planet and The Local and reached nearly 19 million people, resulting in a slightly better world with a little less confusion.