Undramatic
news
Arbetsmiljöverket
Agency: Gullers Grupp
The vision of the Swedish Work Environment Authority (Arbetsmiljöverket) is to ensure that no one becomes ill, injured, or loses their life due to their job. Good working environments prevent disasters and allow everything to continue running smoothly. Guided by our concept "Undramatic Stories," we aimed to continuously remind people of the importance of a healthy work environment. Our target audience includes Swedish employers in construction, retail, office, and restaurant sectors, as well as employees.
We took inspiration from the dramatic world of news around us to showcase how we can contribute with all the uneventful moments that never happened. Across radio, print, film, and banners, each medium was given its own unique idea to fit within its news context. The outcome was traffic announcements, news articles, reports, and headlines depicting how everything is proceeding smoothly. We also conducted a live report on Bengt, featuring interviews with reporters, Bengt himself, and his colleagues, highlighting how Bengt was not hit by a truck.
Resumé
We took inspiration from the dramatic world of news around us to showcase how we can contribute with all the uneventful moments that never happened. Across radio, print, film, and banners, each medium was given its own unique idea to fit within its news context. The outcome was traffic announcements, news articles, reports, and headlines depicting how everything is proceeding smoothly. We also conducted a live report on Bengt, featuring interviews with reporters, Bengt himself, and his colleagues, highlighting how Bengt was not hit by a truck.
Resumé
