Want to stay healthy?
Do not take antibiotics.
1177 Vårdguiden & Region Stockholm
Agency: Familjen, Wang & Söderström
How to visualise a trachea that has been exposed to medicine-resistant bacteria? Or an intestinal flora that is not feeling well? Use of antibiotics is a complex subject. To help people understand what happens in their bodies when they take antibiotics, we had to challenge the image of what an information campaign traditionally is.