Want to stay healthy?
Do not take antibiotics.

1177 Vårdguiden & Region Stockholm

Agency: Familjen, Wang & Söderström

How to visualise a trachea that has been exposed to medicine-resistant bacteria? Or an intestinal flora that is not feeling well? Use of antibiotics is a complex subject. To help people  understand what happens in their bodies when they take antibiotics, we had to challenge the image of what an information campaign traditionally is.


Resumé
Svenska Designpriset