With us you never travel alone

SL – Storstockholms Lokaltrafik

Agency: Familjen

A longer pod ad that will make you stop scrolling, look up, and see if your fellow passengers feel well in Stockholm's public transport (SL). With the campaign "With us you never travel alone", we targeted a young audience with the goal to make more people feel safe in public transport and to encourage them to contact the SLs safety centre if they need to.


Resumé
Veckans kampanj